Ariane Loze (1985)
Profitability
2017 | Projection vidéo HD avec son | 14'53''
Ariane Loze sees society as schizophrenic. So in her short films, she plays most of the parts herself.
For Profitability, shot at an ING branch in Ghent, the artist invented her own imaginary production company: Ariane Loze Productions. In this video, we witness a meeting between a sales representative, a potential investor and a banker. A caricature of the business world, this work also raises the question of the commercialization of art.
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